The ‘Publish My Book’ button seems to be a multitasking piece of HTML. Not only does it somehow transfer all your words and pages into a proper book that people can buy on the other side of the world – wow! – BUT it also opens some kind of hidden tap in your brain through which all your creativity magically begins to drain away.

There you are thinking, ‘right then, onto the next book’… You have so many awesome ideas, all written down in a pile of ragged notebooks. There is even the odd chapter or three of a shiny, new project hidden away in your computer. It’s calling to you in a polite ‘excuse me’ kind of voice. You look at it. It doesn’t look quite as good as you thought it did, but you read to the end. You raise your fingers above the keyboard, ready to carry on. And…